OPPO R11
OPPO commissioned me to create a new identity video for their newly released mobile phone OPPO R11. As it marks the fourth year of our partnership, their brief was simple as always: the main selling points were the curvature of the back enclosure, dual cameras and the two-line design of the antennas. In order to experiment with ideas freely, I decided to solo the production. My goals were to keep the colorful and fashionable brand imagery that I have developed for them, and try to make a breakthrough.
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/665bf155-a78e-4f8a-8962-694b982345ce_rw_1200.gif?h=ca91f4c55bad180ee7a56a9f34e18303)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/1a1c43bb-3c13-4fed-ba7c-d8881da0f413_rw_1200.gif?h=b910b70d80ec40550f2fd07c75bc4a9c)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/a89902aa-84bf-48de-ac89-12098b214d50_rw_1200.gif?h=d54c1817639a06b3e5a8e35fe6aba24a)
Besides focusing on visuals, I wanted to play with some mind tricks by putting their selling points into
different scenes, and by using a hand to add surprise and magical moments.
different scenes, and by using a hand to add surprise and magical moments.
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/54cda5aa-4018-414c-80fc-fcfb7edf94c7_rw_1200.gif?h=a0e98a660c21f863f56104952ef1ad8a)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/d3d3d752-7544-4d90-8334-0ff3092b7d3c_rw_1200.gif?h=2b246775aa033d78e5a75fb87568fb4c)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/1db3b273-de7c-4084-8a14-16ed81579ecf_rw_1200.gif?h=c6f07def23f24f5e3beb0abfe32688da)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/6b9cc341-6020-48c2-8694-66b6712d6ee6_rw_1920.jpg?h=26461a5b6ff14ed0dbe152a2ae35ced3)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/13e5876c-80ca-4f94-973e-e688d134dbeb_rw_1920.jpg?h=fda4b620da0fdc7085ce1b05b9d421e6)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/012b8fd7-a0ae-4748-abd4-aa4f2a6c33f9_rw_1920.jpg?h=bfcf4f937273839817097d7c29900042)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/439c905f-69f8-4ca9-82d4-0280eb1e12d9_rw_1920.jpg?h=2d21d52cf3550d09e0535a9370caf0e8)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/2f690cab-23ec-41bf-895b-c045ed983f82_rw_1920.jpg?h=a3586e0fbbff1fabe3f252169c19277d)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/ef8956fe-786f-4d81-b325-ca570674bec1_rw_1920.jpg?h=d51cfeb20ca53a730608d2dcbd036f7e)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/c04cbf7c-9809-4a77-8dac-2effee4737e6_rw_1920.jpg?h=fc93f692e2bc2086396b40248093a1fe)
Color research
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/e80e4441-529a-47e1-95cd-9a3b91ce9790_rw_1200.gif?h=59896ea4b17b3bc1cce411735a3859eb)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/175253cf-e291-48b1-a334-68e402acccd1_rw_1200.gif?h=374af7c5db20d66f0cb3996bac20b676)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/5ff5abc2-2690-4856-96d0-a26c02942400_rw_1200.gif?h=1d07f966de2bdf1a0a4aded036c67861)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/9e073386-ad86-413e-a486-2504c251c1a5_rw_1200.gif?h=4093bae6643cc6d03627b465f002ef9a)
Behind the scene
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/1c4aeff6-315b-4ff4-af42-a8ab3d513a19_rw_1200.png?h=7588633d1fd31378b1ffa6ee60b60b97)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/b1297606-1216-4334-a287-69cc306a419b_rw_1920.jpg?h=f9722d3008e74ea1a605d7244984d74a)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/834e991d-355b-476f-b5ac-d4346cbd45dc_rw_1920.jpg?h=a9995ed506ba2bf2f1c0711ad75a81fb)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/458d2922-8683-4538-ada1-c06a265f3391_rw_1920.jpg?h=70d6f869526887d539bb11503f35106d)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/9fa7e756-9500-4501-a4f4-02b211d5380c_rw_1920.jpg?h=5b08026a1d9c35771f7a96c459c09264)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/5fc07d03-782f-4408-b0a4-ae85d64b3e13_rw_1920.jpg?h=b0041657ea628c8440727f3b84cef670)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/9aa74757-b19d-42bf-8de6-f3d062b56d07_rw_1920.png?h=3b18065ccc59c8050fb891bfbf33dae3)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/2cd4cbf0-0161-4a82-82a3-104905ad36c7_rw_1920.png?h=c660549253bf242c5552fea1182cbef1)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/7640d52c-933f-477d-b3f3-058e69c45e44_rw_1920.png?h=04589662ad68a1cd154571f5f1536e33)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/a98c81cf-3295-429d-9a89-3bc3af0fabf6_rw_1920.png?h=6169979cb08ad640fcc90a1f34da393c)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/5a87152f-997e-4c0a-958f-76cd7beb7c85_rw_1920.png?h=bedd5491db5f9cf98b48d535528140fa)
![](https://cdn.myportfolio.com/65bed6e2-152f-48a1-a4b5-b80ee7dc9202/0956cead-ae8f-4bdd-a3eb-3669863e6730_rw_1920.png?h=724a6ae1affa8b272d53e9aeabbc9f26)
Software :
Cinema 4D ,Octane Render,AE,PR
CREDITS:
Client: OPPO
SoloProduction by SOMEI 孙世晟
Music & Sound Design:
三十而立 Sincerely Music
三十而立 Sincerely Music
Produced by SOMEI DESIGN
Hand Model is from Pixel Lab's freebies