OPPO R11
OPPO commissioned me to create a new identity video for their newly released mobile phone OPPO R11. As it marks the fourth year of our partnership, their brief was simple as always: the main selling points were the curvature of the back enclosure, dual cameras and the two-line design of the antennas. In order to experiment with ideas freely, I decided to solo the production. My goals were to keep the colorful and fashionable brand imagery that I have developed for them, and try to make a breakthrough.
Besides focusing on visuals, I wanted to play with some mind tricks by putting their selling points into
different scenes, and by using a hand to add surprise and magical moments.
different scenes, and by using a hand to add surprise and magical moments.
Color research
Behind the scene
Software ：
Cinema 4D ，Octane Render，AE，PR
CREDITS:
Client: OPPO
SoloProduction by SOMEI 孙世晟
Music & Sound Design：
三十而立 Sincerely Music
三十而立 Sincerely Music
Produced by SOMEI DESIGN
Hand Model is from Pixel Lab's freebies